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Ahlmedahls is licencensed to produce Hello Kitty’s organic bedding and towels. Their most important activity yearly is the Heimtextil Fair in Frankfurt. This is where the show off their product lines and initiate important connections. Our job was to invite old and new customers to the fair. We based our idea on the fact that the Hello Kitty-line flies off the shelves. The biggest challange is finding the way to Almedahls exihibition area at the gigantic Heimtextil Fair. The invitation was a three-step teaser. And who better to send the invitation than Kitty herself?

Part one

Part two
Part three