Therese. Creative.

IHM Business School

admin — Mon, 19 Apr 2010 14:43:12 +0000

We updated the profile of IHM Business School and gave them a new tone of voice. It is an ongoing collaboration including campaigns, both action-oriented and branding, catalogues and other marketing activities.

DM-campagin directed to managers with the intent to prepare them for a sales call.

Branding aimed at new students, subway station in Stockholm.

Branding on trams in Gothenburg.

Kosta Boda – Ludwig Löfgren

admin — Tue, 16 Feb 2010 13:17:34 +0000

Launch campaign for ”My wide life” by artist Ludvig Löfgren. He is part of the new generation artists at Kosta Boda and has a Rock n’ Roll attitude which he incorporates in his work. Posters for in-store display, website and magazine ads. All products in the ”Wide life”-line was given names with references to rock-music.

Magazine spread.

Website.

Visit site here.

Bokmässan 2009

admin — Wed, 27 Jan 2010 11:03:19 +0000

Integrated campaign for Gothenburg Book Fair 2009 developed by Sunny side up. Ads, events, graphic theme, flyers, web, banners and social media interaction. I took over the role as copywriter halfway through the campaign.

Watch the movie about the campaign (in swedish).

Kosta Boda – Sugar Dandy

admin — Fri, 22 Jan 2010 15:19:46 +0000

Launch campaign for Sugar Dandy by Åsa Jungnelius, one of the new generation of artists signed with Kosta Boda. This is her first homeware series. Her expressive style has drawn attention from both media and the design world. We created a campaign that tells the story of the Dandy, her muse for the line.
Visit website www.kostaboda.se/sugardandy.Magazine spread

Renault Insurance – building customer loyalty

admin — Mon, 18 Jan 2010 09:46:02 +0000

Renault Insurance contacts their existing customer base periodically throughout the year with information letters. We created a new format, and added some much needed fun and value for everyone who is not terribly interested in cars. All features are inspired by the current season, and the tone of voice is friendly and relaxed.

Road guide

We also created the first out of a series of CD-size road guides containing hidden treasures alongside the Swedish roads. This is intended as a give-away to existing and potential customers.

Droppen. Blood transfusion depot.

admin — Sat, 16 Jan 2010 18:13:45 +0000

Billboard ads and T-shirt designs for giveaways to blood-donors. Copy in ads explaining the design in a cheeky way.

Copy: Sweden is a funny country. All winter we stay inside and keep our heads down. But then when the sun appears again, we reach towards the light like flowers. We embrace summer. All of a sudden we are outdoors all the time and we start noticing people around us. We blossom and become more luscious, tastier and more desirable. Also desirable are those people who give completely unselfishly. Who squeezes out their excess only for the sake of helping another human being. Blood-donors are like that. That’s why they get the sweetest tee this summer as thanks for being tasty individuals. More juicy people, please!

Copy: What’s obvious to some is like brain surgery to others, that’s just the way it is. Once you get the hang of something it usually becomes a piece of cake. It’s actually quite impossible to grasp why it doesn’t come as natural to everyone else. Some characters who ‘gets it’ big time are blood-donors. Fifteen minutes. 2 cups of blood lost. But substantially richer as individuals. And on top of that they get a fancy tee.

Almedahls

admin — Fri, 15 Jan 2010 18:29:40 +0000

Ahlmedahls is licencensed to produce Hello Kitty’s organic bedding and towels. Their most important activity yearly is the Heimtextil Fair in Frankfurt. This is where the show off their product lines and initiate important connections. Our job was to invite old and new customers to the fair. We based our idea on the fact that the Hello Kitty-line flies off the shelves. The biggest challange is finding the way to Almedahls exihibition area at the gigantic Heimtextil Fair. The invitation was a three-step teaser. And who better to send the invitation than Kitty herself?

Part one

Part two
Part three

Prêt à Porter Group – Almia

admin — Thu, 14 Jan 2010 19:14:00 +0000

Almia in one of the brands of Prêt à Porter Group. We created new design elements and gave Almia a more differentiated expression.

Product Catalouge, Red Label by Almia

Renault car insurance.

admin — Thu, 14 Jan 2010 18:45:18 +0000

Building the relatively new brand of Renault Försäkring, an insurance company dedicated only to those who have the great taste to drive Renault. Creative team: Me, Copywriter, and Sofie Adolfsson, Art Director. Both Jerlov communication.

Creditcard-size customer give away with valuable information on what to do if you have any type of accident. Also packed with other pionters on how to look after your car. Based on the knowledge that the majority of Renault owners have a low interest in their car and have little knowledge of how to handle situations that might occur on the road.

Feature on Manly.

admin — Wed, 13 Jan 2010 09:38:48 +0000

This is a feature intended for the Sydney Sunday Herald. Download printable pdf