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Renault Insurance – building customer loyalty

Renault Insurance contacts their existing customer base periodically throughout the year with information letters. We created a new format, and added some much needed fun and value for everyone who is not terribly interested in cars. All features are inspired by the current season, and the tone of voice is friendly and relaxed.

Road guide

We also created the first out of a series of CD-size road guides containing hidden treasures alongside the Swedish roads. This is intended as a give-away to existing and potential customers.